How many samples should I bring?
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Modified on: Thu, 29 Mar, 2018 at 11:13 AM
Tips for Sampling:
- For cost-effective sampling, only distribute samples to customers and prospects who have entered your booth to discuss your product.
- Sampling further inside of the booth encourages attendees to stop in and speak with you.
- Sampling at the edge of your booth encourages attendees to taste and keep walking.
- An appropriate sample size is typically a bite or drink. After attendees express interest, offer a larger sample.
How many samples do I need?
- Determine the number of product demos one person can make in an hour
- Multiply that by the number of hours of the Show (e.g., 12 hours)
- Multiply the results by the number of sales staff in the booth
- Review the final numbers with your staff
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